Developed in conjunction with

Institutes of Technology Ireland
Research & Innovation

Supporting Innovative Baby Product Business and Technology Development

Shasta Limited is a highly innovative company based in the Midlands Innovation and Research Centre (MIRC) at Athlone Institute of Technology (AIT). Shasta specialises in baby care products and is now leading the way in portable baby care sterilisation technologies.

In 2008, Shasta became a participant on AIT’s Midlands & West Enterprise Programme (MWEP), which provides entrepreneurs with the business skills and supports necessary to navigate the business start-up process. During this time, Shasta launched its first product, Steri-Soother, a pre-sterilised ready-to-use baby soother.

Shasta also had a concept for Steri-Ova, the world’s first portable baby bottle steriliser, and collaborated with AIT research centres to design, develop and test the product. This work was funded through the Enterprise Ireland Innovation Voucher scheme.

The Materials Research Institute (MRI) at AIT focuses on materials science including design, rapid prototyping, fabrication, polymer processing and testing. In collaboration with Shasta, researchers within the MRI developed a plastic prototype of Steri-Ova, using 3D modelling and rapid prototyping technology.

The germicidal effectiveness of Steri-Ova also needed to be assessed. The territories of the Bioscience Research Institute (BRI) at AIT include toxicology and decontamination technologies. The BRI conducted specific microbial testing to ensure the biocidal efficacy of the product.

Shasta’s collaborations with the MRI and the BRI at AIT brought Steri-Ova from concept to reality. Steri-Ova by far supersedes all other sterilisation products because of its speed, size, convenience and reliability. Steri-Ova is now patented in Ireland and patent pending in 140 countries. It is currently poised for launch worldwide in partnership with one of the leading names in the baby care market.

Shasta won the ‘Best Consumer Brand Identity in Ireland’ at the Irish Design Effectiveness Awards 2008. In 2010, Shasta was awarded ‘Most Innovative Business of the Year’ by Longford County Enterprise Board and also received a recognition award from Longford Women in Business, Women’s Link and The Longford Leader.

Shasta aims to continue to develop its brand as a leading international supplier of advanced innovative baby products. The company has a pipeline of further innovative products that will be developed in collaboration with AIT, manufactured and distributed over the next five years.


“The MWEP in 2008 greatly assisted Shasta by providing structured training and support in the key commercial elements of developing and running a successful business. The MRI and the BRI brought Steri-Ova from concept into a prototype that we could show potential customers and investors. The MIRC and Enterprise Ireland continue to support us in building our capabilities and securing international market access for our products.”
Ann Marie Durkin - CEO, Shasta

“The MIRC at AIT supports knowledge-based start-ups like Shasta through incubation, business support and access to the resources and expertise of AIT. Ann Marie Durkin spotted a gap in the market and, working with AIT and Enterprise Ireland, brought her concept of a portable baby bottle steriliser to successful commercialisation. AIT’s message to potential entrepreneurs is - if you have an innovative business idea, we have the resources to both develop your technology and support you in bringing your product to market.”
Michael Lonergan - Manager, Midlands Innovation and Research Centre

Client: Shasta
Athlone Institute of Technology
Industry: Manufacturing
National Priority Area: Medical Devices

MIRC Manager
Michael Lonergan
Midlands Innovation and Research Centre
Athlone Institute of Technology
Dublin Road, Athlone
Co. Westmeath, Ireland
T: +353 (0)90 647 1882
E: This email address is being protected from spambots. You need JavaScript enabled to view it.

Industry Programmes Manager
Breda Lynch
Office of Research
Athlone Institute of Technology
Dublin Road, Athlone
Co. Westmeath, Ireland
T: +353 (0)90 648 3041
E: This email address is being protected from spambots. You need JavaScript enabled to view it.