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Institutes of Technology Ireland
Research & Innovation

Real-time Traffic Information Services

iTraffic is an Irish company that provides the first nationwide real-time traffic information service. The company can determine traffic conditions by analysing information from the mass movement of anonymous mobile phones and from GPS units on haulage fleets and provide this information to customers. In addition, iTraffic can deliver both the cause of any delays and the effect of such delays to a commuter’s journey.

iTraffic engaged with the TSSG research centre at Waterford Institute of Technology (WIT) to acquire technical expertise for the creation of a new real-time traffic flow information service for business users and consumers. The target audience for the new service are motorists driving inter-city, using the M50 motorway in Dublin or using urban commuter routes and requiring traffic information services, such as journey times, in a visual format on touch-screen phones.

The TSSG’s research focus is on the dramatic changes occurring in the telecommunications software industry, and indeed on the wider converged communications industry, particularly in managing networks and in developing innovative new services for those networks. Software engineering in the above contexts is the underlying core expertise of the group.

Initial research conducted by the TSSG, indicated that drivers consume traffic and travel information in three phases: before they travel (route planning), as they travel (via satellite navigation systems), after they travel (route information stored for use in planning future trips or for expense reporting). This research led to the specification of a mobile application which would provide information to the user across all three phases.

The resulting application provides real-time travel times on all main commuter routes in Dublin. This information is intended to become an integral part of journey planning. The application has also been developed with the potential to display relevant advertisements to users, thus creating the potential for advertisers who are interested in reaching consumers who are car drivers and technology-oriented.

The application has been developed with a framework that will accept commuter times for other international capital cities. Through its network of partners, content is currently available to iTraffic for London’s M25 commuter belt and cities including Brussels, Munich, Rome and Paris.

Testimonials

“The reaction to the new application from our test users has been very positive. Working in partnership with TSSG has been very productive and worthwhile and has helped us to bring this product to market very rapidly. We had access to a team of skilled software engineers and their process allows for high-quality software to be delivered quickly and very efficiently. We look forward to expanding the excellent relationship we have developed into new areas of research and development.”
Brendan Conway - CEO, iTraffic

“Through the Innovation Voucher program, TSSG is able to engage with start-ups and smaller businesses and from this we have learned how to frame our services to support them better. This kind of collaboration allows a company to access the technical expertise or consulting resources that help to create new products and services that deliver immediate value to the company and their customers.”
Tom Curran - Commercialisation Team Leader, TSSG, Waterford Institute of Technology

Client: iTraffic
Institution:
Waterford Institute of Technology
Industry: ICT
National Priority Area: Future Networks and Communications

Head of Research
Dr. Willie Donnelly
Waterford Institute of Technology
Cork Road
Waterford, Ireland
T: +353 (0)51 845 596
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External Services Manager
Kathryn Kiely
Waterford Institute of Technology
Cork Road
Waterford, Ireland
T: +353 (0)51 302 034
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Commercialisation Manager TSSG
Tom Curran
Waterford Institute of Technology
Cork Road
Waterford, Ireland
T: +353 (0)51 845 699
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